Learning moves in the bytes and through threads of social media. Patti Anklam's taxonomy contains five types of social media (SM), which Harold Jarche equates to various forms of learning. Patti Anklam has been pondering about the way the term social media is used, not necessary meaning the same in different contexts. She observes that the use of social tools has forever shifted relationships to conversation as the centre of attention, which Harold Jarche argues is the essence of learning. He accentuates that it is necessary to stop thinking of learning as a separate issue or entity and gives the example that "when you learn with and from your customers" learning-marketing becomes one. He goes as far as to say eliminating the "L word is a start".
Media SM — Blogging software, for example, makes social computing fairly simple, coined mass amateurisation. With this post, for example, I share my learning with readers of learning in vivo.
Customer SM — is about building online communities — customer communities — sets of Internet tools and applications that are driven by the needs of organisations to control their brand; to be responsive to the needs of customers; pay attention to the marketplace; and the development of new products based on the ideas and feedback from customers.
Enterprise SM — is about the shift focus in the use of Web-based technologies from content to conversation; from publishing to interacting—technologies and practices are embedded in a web of relationships. The top five drivers of Enterprise 2.0 are the connectivity across teams and geographies; access to subject experts; increasing productivity; knowledge repository; and fostering innovation.
Personal SM — is the collection of technologies and practices in order to support the development of personal intellectual and social capital. I have, for example started this blog to capture my personal body of knowledge and share it with other, for what it is worth.
Crowd SM — encompasses "the ways that social media are used to promote causes, but also to respond to crises and natural disasters, to call up collective wisdom, or to stream events."
I recommend readers of this post to visit the hyperlinks and personally read the posts of Patti Anklam and Harold Jarche who much more eloquently elaborate on the taxonomy, learning and knowledge management.
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